Marketing refers to anything and everything that a business does in order to attract more customers. Marketing does not only mean attracting new customers, but effective marketing also requires maintaining a continuing relationship with those customers as well. Marketing can come in all sorts of different forms, but the most common kind of marketing is through advertising. So, sending out flyers, having a huge promotional sign, etc. can be considered as a form of marketing. All types of marketing aim to sell or match the business’ services and products to that of the right customer. So the profitability of a business actually hinges on how effective its marketing tactics are.